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Sustainability · 28 July 2025 · 6 min read

The Case forFewer, Better Pieces

A ₹8,990 blazer worn a hundred times costs less per wear than a ₹1,999 one worn five. The arithmetic is simple; the habit takes practice.

An ivory throw draped over a wooden chair in warm light

We encourage our customers to buy less — which may sound strange coming from a fashion house. But the pieces we are proudest of are the ones that come back to us for repair, years later, softened by wear.

A ten-piece foundation

A tailored blazer, a wool coat, two pairs of trousers, a slip dress, three knits, a white shirt and a good leather bag. Everything else is punctuation.

A black leather bag on a stone plinth beside dried branches
The Structured Leather Bag.
“Buy less, choose well, make it last.”

Discover the pieces behind the story.

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